THE KEYS TO A
SUCCESSFUL
NIGHT

Keys

o Time management key
Understand that we only have a short
4 hour window of opportunity to
work with. There are a few simple
things you can do to help you maximize
your efforts for the night. Get
a driver. If you have a driver you
will double the amount of locations
you can check. Double the locations
checked = higher hit rates.
Get a rhythm entering and exiting
checked locations: a quick
look around, scope out the TVs,
once you determine that the location
is not a pirate get out and get
on to the next one. You should not
have to spend more than a couple
of minutes in a location that is
not stealing the signal. If you get
stopped and asked “can I help you,”
simply say, “I was looking to see if
you guys were showing the fight, I
am trying to find a location before
it gets too late.”
At a hit location get the needed
info. This should not take you more
than 6 – 8 Minutes inside the location.
Gather your data, call it in,
get your notes, get out, go find the
next pirate. Please refer to sample
affidavit attached to see what info
you should be gathering.

o Pre plan key
Plan the route. You should start
with the areas with the highest
concentration of likely targets
early in the night and work your
way to the leaner areas later in the
night.
On the Saturday of the event,
make pretext calls to likely locations
in your grid. They can be as
simple as, “Hey - I am looking for
a place to see the fight tonight, you
guys showing it?” If not, ask if they
know of anyone else showing the
event. Compare the yes responses
to your legal list. It’s not unusual
for our Auditors to be sitting at a
pirate location they got this way at
the start of the telecast, and a few
minutes later they are walking out
the door with their 1st hit under
their belts.
o Social media key
Use Facebook, Twitter, and sports
blogs for the local or state pro or
colligate teams. Simply post “hey
- I am looking for a place to go
see the fight, any suggestions?”
You will get feedback, most of it
will be for legit locations, but you
will also get some pirate locations
this way.

o Leverage your
opportunity key
Set up a bird-dog program, tell
your friends or relatives, “If you
are out and about on Saturday,
and you see a location advertising
or showing the fight, call or text
me with the name, if it is a hit for
me, I will give you $25.00.”
o Know your Ethnic
demographics key
This applies to all parts of the
country. You should go to Yelp.com
and see if there are any Filipino
restaurants in your grid. If so, do
not overlook them. Other ‘mustchecks’
in all parts of the country
are Mexican Restaurants and
Taquerias.

o Know your pirate
profile key
Topless clubs, local sports bars,
night clubs, & taverns’ restaurants.
o Be prepared Key
If possible you should have at
least $40.00 on you. Some pirate
locations will have a door fee. You
will get reimbursed for all door
fees paid at pirate locations.
o Stay current and
aware key
We will be live-tweeting the
progress of the fights during the
telecast at @amfightslive. Such
as: 1st round starts, 1st round
ends, etc...